Frequently Asked Question
How Do I Promote My Restaurant/ Takeaway
Last Updated 6 years ago
Once you have set up your online store settings and menus, you are ready to start taking orders. Getting online orders requires you to drive customers to your website to place orders.
Promoting your store goes beyond the scope of the basic Orderbase software. We have included some suggestions to help get you started.
Initially, your customers will not be aware of your new online ordering system. It's important that you let them know this exists. You can do this by:
A Google My Business listing will allow local customers to find you far easier as its focused on your locality. This means you are more likely to rank high if the person searching for you is near your store. Follow this link https://www.google.co.uk/business/ to create or manage your listing.
We are a Google Trusted Agency and offer a vast array of support, from virtual tours of your business to help with Google Ad Words and Posts. We can help you get your listing claimed and help you with ways to promote and advertise via Google My Business.
By default, your online business can be found on a sub-domain of .orderbase.co.uk. It is essential that you set this subdomain to be something that customers can easily remember and recognise. We will normally do this for you but it can be changed.
While the subdomain is just there to get you up and running quickly, it's best to have your own domain name for your business. You can then configure your website to your own custom domain name. This is a service we offer, we typically use WordPress.
SEO stands for search engine optimisation and it is the process of making your site discoverable on search engines such as Google. Good SEO will help your site to rank higher but can run into several thousands (if not more) per month depending on your local competition.
Basic SEO Settings in Orderbase:
Under the "Settings / Website / SEO" section, you can edit your website title and meta description. This is the info Google will show on its search listings. It is recommended that you set these to something extremely local.
Say you own an Indian restaurant called the Red Turban in a Sherwood in Nottingham. Your title should be "Red Turban - Authentic Indian Sherwood Nottingham.
Your meta description should just expand on that more but make sure to hit on your keywords which are your locality and cuisine. The reason for this is because locality will reduce the massive competition and noise of other websites on search engines and it is most likely what customers will be searching for in your local area.
Promoting your store goes beyond the scope of the basic Orderbase software. We have included some suggestions to help get you started.
Initially, your customers will not be aware of your new online ordering system. It's important that you let them know this exists. You can do this by:
- Handing out cards or flyers when customers make in-store purchases
- Putting up a board or sign on your store window
- Inform customers who call in that they can now order online.
- Add a link from your website to your ordering page
- Posting the ordering link on your social media channels
- Add the ordering link to your in-store receipts
A Google My Business listing will allow local customers to find you far easier as its focused on your locality. This means you are more likely to rank high if the person searching for you is near your store. Follow this link https://www.google.co.uk/business/ to create or manage your listing.
We are a Google Trusted Agency and offer a vast array of support, from virtual tours of your business to help with Google Ad Words and Posts. We can help you get your listing claimed and help you with ways to promote and advertise via Google My Business.
By default, your online business can be found on a sub-domain of .orderbase.co.uk. It is essential that you set this subdomain to be something that customers can easily remember and recognise. We will normally do this for you but it can be changed.
While the subdomain is just there to get you up and running quickly, it's best to have your own domain name for your business. You can then configure your website to your own custom domain name. This is a service we offer, we typically use WordPress.
SEO stands for search engine optimisation and it is the process of making your site discoverable on search engines such as Google. Good SEO will help your site to rank higher but can run into several thousands (if not more) per month depending on your local competition.
Basic SEO Settings in Orderbase:
Under the "Settings / Website / SEO" section, you can edit your website title and meta description. This is the info Google will show on its search listings. It is recommended that you set these to something extremely local.
Say you own an Indian restaurant called the Red Turban in a Sherwood in Nottingham. Your title should be "Red Turban - Authentic Indian Sherwood Nottingham.
Your meta description should just expand on that more but make sure to hit on your keywords which are your locality and cuisine. The reason for this is because locality will reduce the massive competition and noise of other websites on search engines and it is most likely what customers will be searching for in your local area.